Because it’s a foundational part of our overall health and wellbeing, but the legacy products that are available don’t reflect that. They’re focused on fixing occasional issues rather than building the long-term health of our vulva and other intimate areas. That’s what we’re trying to change.

Individuals who care about their intimate health and wellness. We’re not focused on a specific age range or lifestage. Uniquely designed to meet every individual’s changing needs, our products are safe and effective for all lifestages—including pre- & post-partum and menopause.

Ina’s Barrier Balm is a unique OTC formula that creates a non-greasy barrier to soothe and protect intimate area skin from irritation caused by excess moisture from conditions including incontinence, heavy menstrual flow and post-partum bleeding.

All Ina products are gentle and have been clinically and gynecologically tested. All formulas were tested for HRIPT (human repeated insult patch test), a standard industry test for irritation. We also conducted a consumer use test for all products.

No. As a cruelty-free brand, we're proud to say we have never and will never test on animals.