KITSCH provides simple, eco-friendly beauty solutions.  KITSCH was founded in 2010 by Cassandra Thurswell and is based on optimism and the idea of "feel-good" purchases. KITSCH is a global leader in accessories, delivering distinctive and high-quality goods for the home, fashion, and more. KITSCH is a self-financed, female-owned business that started out as a destination for inexpensive, trendy jewelry and hair accessories but has since grown into a global lifestyle brand.