Ingredients Sourced and Derived from Nature. Formulas Free of Artificial Flavors, Artificial Preservatives, Artificial and Colors. Free From Animal Derived Ingredients (Vegan). Not Tested on Animals (Cruelty Free). Use of Sustainable Packaging.

The Scientific Committee on Consumer Safety (SCCS), the primary EU regulatory board for cosmetic safety, recommends having less than 10% hydroxyapatite for safety purposes, which is inline with Davids Hydroxi™ formulation.

The FDA does not allow any natural toothpaste without fluoride to make claims related to preventing or reducing cavities. That being said, cavities are caused by the bacteria in plaque that eat through your enamel and create a cavity. With regular brushing Davids works to reduce plaque and effectively maintain oral health.

Davids Hydroxi™ Sensitive+Whitening Nano Hydroxyapatite toothpaste is a breakthrough in sensitive relief oral care products which actively works to repair the tooth and block teeth nerves.

Please know that Davids is both fluoride free and SLS free and our ingredients are rated "1" by EWG (best rating possible) for ingredient safety, so generally speaking, Davids toothpaste is safe for all ages, including young children, which have a tendency to swallow some of the toothpaste. That being said, we cannot give any direct dental or medical advice, so we would recommend that you have your doctor and/or dentist review for your child's case.

About 1.5 Billion plastic toothpaste tubes end up in US landfills Each Year and we wanted to do better. You may have thought we selected the metal tube for it's modern aesthetic (that was part of it), but the main reasons Davids comes in metal tubes is for maintaining maximum freshness and for their ability to be recycled. Please see additional FAQs below for details on how to recycle Davids tubes.

Davids tubes are made out of aluminum metal and lined with a Food Grade Non-BPA liner so there is no paste to metal contact. This barrier helps prevent any leaching of the tube material into the paste and helps seal in the freshness.

A metal tube roller (tube key), that is designed to slide on the end of the tube to roll up the metal tube as the toothpaste is being used and to squeeze the last bit of toothpaste out of the tube at the end.

Our toothpaste cap is made from virgin-grade high density polyethylene (HDPE), Symbol#2 which is recyclable.

Yes, the tube roller (tube key) is made from mild steel which is a recyclable material. If you use other products that come in a metal tube (medical ointments, lotions, etc.) consider repurposing your tube key by using with other metal tubes you may be using. If you have no further use for the tube key, you can place in your recycling bin.